Qualitative Research is not measurement but the game of words.
Qualitative research is a powerful marketing research tool that uncovers respondents’ opinions about a product or service. We conduct focus groups, face-to-face in-depth interviews, telephone depth interviews, blogs, ethnographies, and other qualitative methods for a variety of clients. We know when, where, and how to use qualitative research for impactful marketing decision-making.
We had conducted some of the biggest customer satisfaction studies. From hall tests to depth executive interviewing in areas as diverse as radio and television, transport and medicine, we have become the provider of choice to many advertising, market research and PR agencies as well as direct clients.
We can help you to decide on the best and most efficient data collection methodologies for every project, i.e. central location, door-to-door, intercepts, pre-recruits, in depth , structured , semi structured or qualitative, diary, self complete and product placement, advertising and taste-testing to mention just a few. Every project is a tailor made solution for your specific needs. Interviewing can be conducted via paper questionnaires or using CAPI (Computer Assisted Personal Interviewing) technology. The technical devices (small handheld or laptop computers) are chosen depending on the complexity and length of the surveys.
This is because we deliver reliable, measurable and accurate data to clients with wide ranging research needs.
Online Research provides intelligent, agile and constructive solutions to the needs of our clients, at a competitive price.
As the Internet has become an everyday tool for most respondents, online interviewing is increasingly effective. The online method offers the benefits of fast data-collection turnaround along with potentially large data volumes
International Data Collection
We understand the importance of keeping multi–country data collection–whether CATI or online – as tightly controlled as possible and dedicate a single point of contact for internal project management. We work in parallel, in real time, allowing management and quality control to be standardized, operate to common processes and procedures, overseen by a single client facing Project Manager. Online data collection interviewers in both are trained to the very highest standards of market research practice.
We can advise on a range of methodologies from stand alone CATI, CATI recruitment to online studies, mixed CATI and online (mixed–mode research) as well as purely online data collection studies. Our experience means we can help on panel and sample provision from around the world, including our own specialized panel
Business Research Tool Kit
We believe our team’s first-hand experience evaluating, developing, packaging, deploying, and using supply management solutions . Our vast experience makes us eminently qualified to advise our clients to make smart decisions in this area. By guiding you through your questions, opportunities, challenges and desired outcomes, we are always there to advise you to discover which business research tools are most appropriate to solving your specific problem
- B2B Market Research
- Advertising Research
- Branding Research
- Competitive Intelligence
- Customer Loyalty
- Market Assessment
- Market Entry
- Market Tracking
- Pricing Strategy
- Product Development
- SME/SMB Research
- Data Collection